Instagram Marketing for Restaurants: Turn DMs into Confirmed Bookings

73% of restaurant bookings are now online. But OTAs charge per cover and miss 52% of after-hours requests. Here’s how to capture every booking, day and night.

1 in 3 calls go unanswered during peak service. The behind-the-scenes of a Friday night, and the Heep playbook to stop losing reservations.

Beyond the till, four tools quietly shape 30% of your margin: bookings, messaging, no-shows, loyalty. The 2026 stack, decoded brick by brick.